Hairstyling has reached an all-time high. Fashion labels and stylists are consistently opting for striking looks, and much of the attention has been placed upon male than female manes. Highlighted beehives and neon-hued wigs have become mainstream, often the centerpiece of magazine spreads and collection launches. The Hair Coloring Trend Report digs deep into this burgeoning phenomenon, compiling a bright collection of brazen locks, curls and braids.
The prevalence of technicolor tresses and tie-dye ombre fringes have eschewed natural appearances. Breakthrough photographers have instead opted for shocking hair colors, pulling off expert pastel purple shades and faux bubblegum pieces. The intense pigmentation has attracted the attention of viewers in search of fierce makeovers. Marketing teams and cosmetic brands looking to push this envelope further will be assisted by the Hair Coloring Trend Report.
Hair Coloring Trend Report
Tune into the Prevalance of Over-the-Top Hairstyles
Trend Themes
1. Bright Hair Colors - Opportunity for disruptive innovation: Developing new, vibrant and long-lasting hair dye formulas to cater to the growing demand for bold hair colors.
2. Neon Wigs - Opportunity for disruptive innovation: Creating high-quality neon wigs that mimic natural hair for people who want to experiment with bold looks without commitment.
3. Technicolor Tresses - Opportunity for disruptive innovation: Designing innovative hair styling tools and techniques that allow people to achieve vibrant multi-colored hair effortlessly and without damaging their hair.
Industry Implications
1. Cosmetics - Opportunity for disruptive innovation: Developing a range of unique, vibrant hair color products for people looking to express their individuality and stand out.
2. Fashion - Opportunity for disruptive innovation: Collaborating with hair stylists to create bold and creative hairstyles that complement runway fashion trends, creating a cohesive and eye-catching look.
3. Photography - Opportunity for disruptive innovation: Experimenting with new lighting techniques and editing styles to capture the intensity and vibrancy of bold hair colors in photo shoots.