In response to a growing interest in Japanese sake from American consumers, Umenoyado USA created Haikara Sake.
The sake is offered in two Japanese fruit flavors with packaging that is also aimed at making the alcoholic beverages seem approachable to the average American consumer. The sake is comes in at 12.5% ABV, which means it has a lower percent of alcohol by volume than some wine and most undiluted sake. The Momo Haikara Sake flavor comes from a type of Japanese peach that is said to be delicate and sweet, while the Yuzu variety is comparable in taste to familiar citrus fruits like the orange, grapefruit and lemon.
The combination of sake and exotic Japanese fruit juice in Haikara Sake lends itself well to being enjoyed chilled or over ice, as well as mixed into form a variety of creative cocktails.
Fruity Sake Beverages
Haikara Sake Aims to Make the Traditional Drink Appealing to Americans
Trend Themes
1. Japanese Fruit Sake - Creating sake beverages infused with Japanese fruit flavors presents a disruptive innovation opportunity in the alcoholic beverage industry.
2. Approachable Packaging - Developing packaging that appeals to the average American consumer for sake products can be a disruptive innovation opportunity in the packaging industry.
3. Exotic Fruit Juice Cocktails - Exploring the creation of creative cocktails using sake and exotic Japanese fruit juice offers a disruptive innovation opportunity in the mixology industry.
Industry Implications
1. Alcoholic Beverage - The alcoholic beverage industry can take advantage of the growing interest in Japanese sake by offering sake products infused with Japanese fruit flavors.
2. Packaging - The packaging industry can tap into the market by designing packaging that makes sake products more approachable to the average American consumer.
3. Mixology - The mixology industry has the opportunity to create innovative cocktails by incorporating sake and exotic Japanese fruit juice.