Nike SB works in collaboration with Dubai-based retail brand Frame Skate on a new iteration of the Dunk Low sneaker silhouette named 'Habibi.' The latest version was showcased by Repgod888 and celebrates the United Arab Emirates flag.
The upper features a blend of white mesh materials and white tumbled leather for textural contrast at the base foundation. It is then detailed with red leather for tonal contrast in an overlayed accent. The rest of the sneaker includes black and green Swooshes as a bold branding accent on the side of the silhouette. Additional branding can also be seen in the form of special tongue tags and embroidery at the back reading "NIKE" rounded out by special laces inspired by Keffiyah.
UAE-Inspired Dramatic Sneakers
Frame Skate and Nike Unveil a Habibi Iteration of the Dunk Low
Trend Themes
1. Cultural Collaboration Sneakers - Opportunity for brands to create unique sneaker designs in collaboration with cultural influencers, celebrating diversity and inclusivity.
2. Tonal Contrast Accents - Incorporating tonal contrast accents on sneakers to create visual interest and enhance brand identity.
3. Influencer-inspired Embellishments - Utilizing special tongue tags, embroidery, and unique laces inspired by influencers to create limited edition sneakers with added collectible value.
Industry Implications
1. Sports Apparel - Brands can incorporate cultural collaborations into their sneaker lines to appeal to a wider range of consumers and generate increased sales.
2. Fashion Retail - Retailers can capitalize on the trend of tonal contrast accents to curate unique and eye-catching footwear collections.
3. Streetwear Fashion - Streetwear brands can leverage influencer-inspired embellishments to create exclusive and sought-after sneaker releases, driving hype and brand loyalty.