Flu-Fighting Menswear

The H1N1 Suit Protects Wearers from the Swine Flu Virus

Forget the swine flu mask; in this H1N1 suit created by Japanese menswear company Haruyama Trading, you’ll be protected from the virus and look all-business to boot.

Haruyama Trading claims their suit can protect you from the swine flu because it is coated with titanium dioxide (a chemical commonly used in toothpaste and cosmetic), which breaks down in reaction to light and purportedly kills the virus upon contact. Even if it’s washed multiple times, the H1N1 suit will still maintain its protective coating. And at only $580 USD, even if this H1N1 suit’s virus-protection cabapility is doubtful, at least you’ll look sharp!
Trend Themes
1. Virus-protective Clothing - The trend of creating clothing with virus-fighting properties, such as the H1N1 suit, presents opportunities for innovative materials and design solutions.
2. Multi-functional Apparel - The rise of garments like the H1N1 suit, which can provide protection against viruses while maintaining a professional appearance, highlights the demand for clothing that serves multiple purposes.
3. Nano-coating Technology - The use of titanium dioxide coating in the H1N1 suit showcases the potential of nano-coating technology in creating protective garments with antimicrobial properties.
Industry Implications
1. Fashion - The fashion industry can explore the creation of virus-protective clothing that combines style and functionality.
2. Healthcare - The healthcare industry can leverage the development of virus-resistant clothing to enhance the safety and protection of medical professionals and patients in high-risk environments.
3. Materials Science - The field of materials science can investigate and develop advanced nano-coating technologies that offer virus-fighting capabilities for various applications, including clothing and accessories.

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