H & M Spring 2013 presents a series of photos to display its 'key pieces' with popular Polish model Magdalena Frackowiak.
The adverts feature a blue and white hued ambiance that acts as the perfect backdrop to Frackowiak's poses and good looks. Magdalena was styled to resemble Brigitte Bardot with mod blonde hairstyles, black liner-smudged eyes and pink, pouty lips. The result is a stunning set of captures showing off the clothing and accessories. Highlights of the 'key pieces' on display include a cheetah-print blazer, over-sized totes and geometric patterned jumpers and dresses.
The H & M Spring 2013 looks are chic, stylish and brought to life with Magdalena Frackowiak posing as a young incarnation of Brigitte Bardot.
Brigitte Bardot Incarnation Ads
H & M Spring 2013 Campaign Shows a Sultry Magdalena Frackowiak
Trend Themes
1. Magdalena Frackowiak Ads - Magdalena Frackowiak is used in H & M's ads in their Spring 2013 campaign; companies can incorporate models with a similar resemblance to notable figures to showcase their designs as well.
2. Cheetah-print Blazer and Oversized-totes - Clothing companies that integrate cheetah-print blazers and oversized bags as their products' 'key pieces' in their ads can potentially see more consumer purchases of these items.
3. Mod Blonde Hairstyles - Hair product companies can expand their target market by creating campaigns that showcase current models' blonde hairstyles and encouraging consumers to achieve the look with their products.
Industry Implications
1. Fashion Industry - Fashion companies can feature similar photoshoots in their ad campaigns to appeal to consumers who would like to resemble icons from the past or styles that have made a comeback.
2. Cosmetic Industry - Companies in the cosmetic industry can create products that feature characteristics of a mod, 1960's style and design their ad campaigns to encourage consumers to recreate a similar look with their products.
3. Photography Industry - Photography companies can use the 'key pieces' in this H&M Spring 2013 Campaign photoshoot as inspiration for their own photoshoots and potentially attract similar fashion companies as clients.