American model Erin Wasson is ultra-casual in her latest shoot for H&M Magazine Spring 2010. Sporting an array of denim trends including jean shorts, skinny jeans and plain white shirts, Wasson looks effortlessly stylish in every look.
Hailing from the great state of Texas, this 28-year-old brunette works her Daisy Dukes very well. Having graced the covers of countless high fashion magazines and walked the runway for Victoria’s Secret, it’s no wonder Wasson was first pick for the shoot.
Boyfriend Jean Shorts
Erin Wasson Looks Casual Cool For H & M Magazine Spring 2010
Trend Themes
1. Denim Fashion - The rise of denim fashion including jean shorts, skinny jeans, and plain white shirts provides opportunities for sustainable and eco-friendly material innovation.
2. Casual Cool Style - The popularity of the casual style, as seen in Erin Wasson's ultra-casual shoot for H&M Magazine, presents opportunities for a new take on workwear and office attire.
3. Inclusive Sizing - The demand for diverse and inclusive sizing in denim fashion can lead to opportunities for size-inclusive clothing rentals and custom-made options.
Industry Implications
1. Fashion Retail - Retailers can leverage the popularity of denim fashion and casual style to boost sales and improve customer experience through eco-friendly and size-inclusive options.
2. Sustainability & Textiles - Innovations in sustainable and eco-friendly denim material production can meet the demand for conscious and ethical consumer choices, providing a disruptive edge in the fashion industry.
3. Office Wear - Companies can tap into the emerging demand for office attire with a more casual, comfortable and stylish approach, improving employee satisfaction and retention rates.