The H&M Divided Spring 2013 collection is a series of youthful militant looks for girls looking for affordable fashions.
Divided is one of H&M's lower price point lines and garments range generally between $10-$40. This means any trendy gal can hit the mall and come out with a full outfit for less than $100, which is a steal. All of the pieces in the 2013 collection fall into an army theme. Fun pieces include a chic utility camouflage vest with large front panel pockets, bold patterned tights, two-tone lightweight bomber zip-ups, stylish military green jackets and dark brown and green baggy tapered pants. Other fabulous additions include hats, bags, and metal dog tags.
The H&M Divided Spring 2013 collection is a military dream that's both affordable and chic.
Overzealous Military Fashions
The H&M Divided Spring 2013 Lookbook is Littered with Camo
Trend Themes
1. Affordable Military Fashion - The H&M Divided Spring 2013 collection offers trendy military-inspired styles at affordable prices, disrupting the fashion market.
2. Youthful Militant Looks - The H&M Divided Spring 2013 collection caters to a younger demographic with its fashionable and edgy military-inspired looks, presenting an opportunity for brand expansion into the youth market.
3. Casual Army Theme - The H&M Divided Spring 2013 collection showcases a casual and wearable army theme, providing an opportunity for other retailers to incorporate military elements into their designs.
Industry Implications
1. Fast Fashion - The H&M Divided Spring 2013 collection's affordable military fashion disrupts the fast fashion industry by offering stylish options at low prices.
2. Youth Apparel - The H&M Divided Spring 2013 collection's youthful militant looks create an opportunity for the youth apparel industry to tap into the demand for trendy military-inspired clothing.
3. Accessories - The H&M Divided Spring 2013 collection's accessories, such as hats and bags, open up opportunities in the accessories industry to incorporate military-themed designs.