Guy Kawasaki's new book, Enchantment, just hit the shelves, and if you've been following the Enchantment Facebook Page, you know this is Kawasaki's most-hyped book so far - for good reason.
Enchantment will take you on an epic journey along the path of becoming a beloved brand. From Apple to Virgin, Kawasaki shares the secrets that separate ordinary brands from the extraordinary.
The former Chief Evangelist of Apple has been studying these ideas of years, but Enchantment is his most focused book on becoming irresistible to a specific group of people... and I'm not the only one who thinks so - Steve Wozniak, Richard Branson and Robert Scoble have all blurbed Kawasaki's latest book of wisdom.
Over the year's, Guy Kawasaki has been a great friend to Trend Hunter, endorsing our site on his blog and keynotes, and even writing the foreword to Exploiting Chaos... Accordingly, I was very excited to receive my copy of Enchantment, and I hope you will be equally enthralled. Buy it today!
Enchantment
Guy Kawasaki's New Book Will Teach You to Delight
Trend Themes
1. Personal Branding - Disruptive innovation opportunity: Develop new strategies and techniques to establish and enhance personal brands, helping individuals stand out in a crowded marketplace.
2. Customer Experience - Disruptive innovation opportunity: Create innovative ways to enchant and delight customers, focusing on building emotional connections and delivering exceptional experiences.
3. Influencer Marketing - Disruptive innovation opportunity: Explore new approaches to leverage the power of influential individuals to endorse and promote brands, driving brand awareness and credibility.
Industry Implications
1. Publishing - Disruptive innovation opportunity: Embrace digital transformation and reinvent traditional publishing models to adapt to evolving reader preferences and consumption habits.
2. Marketing and Advertising - Disruptive innovation opportunity: Develop cutting-edge marketing and advertising strategies that prioritize enchanting and captivating storytelling to engage and connect with audiences.
3. Personal Development - Disruptive innovation opportunity: Create innovative tools and platforms that help individuals develop personal branding and enchantment skills to succeed in today's competitive landscape.