Guy Kawasaki's new book, Enchantment, just hit the shelves, and if you've been following the Enchantment Facebook Page, you know this is Kawasaki's most-hyped book so far - for good reason.
Enchantment will take you on an epic journey along the path of becoming a beloved brand. From Apple to Virgin, Kawasaki shares the secrets that separate ordinary brands from the extraordinary.
The former Chief Evangelist of Apple has been studying these ideas of years, but Enchantment is his most focused book on becoming irresistible to a specific group of people... and I'm not the only one who thinks so - Steve Wozniak, Richard Branson and Robert Scoble have all blurbed Kawasaki's latest book of wisdom.
Over the year's, Guy Kawasaki has been a great friend to Trend Hunter, endorsing our site on his blog and keynotes, and even writing the foreword to Exploiting Chaos... Accordingly, I was very excited to receive my copy of Enchantment, and I hope you will be equally enthralled. Buy it today!