Guud, a Los Angeles-based food brand specializing in carbon-neutral products, has added a new range of muesli cereal to its performance-focused 'Fuel' line. Much like the brand's other Fuel products, the new muesli comes in three variations.
'Athlete Fuel' has been formulated to support an athletic lifestyle and features ingredients such as almonds, raisins, cashews, and pumpkin seeds. Meanwhile, 'Brain Fuel' intends to boost brain function and has been made with oats, walnut, cranberries, and cacao nibs. Lastly, 'Gut Fuel' offers a biome-boosting blend of oats, dates, sunflower seeds, and more.
"We are changing cereal for the Guud. Our functional line of cereal delivers great tasting, whole food nutrition without sugar. Whether it’s to power a workout, support gut health or level up brain health, our functional food Fuel line has something for everyone looking to up their game with every meal," said Jean Lizotte, chief executive officer of Guud.
Performance-Boosting Cereals
Guud Introduces New Range of Muesli Cereal to Its 'Fuel' Line
Trend Themes
1. Performance-focused Products - As brands continue to prioritize functional nutrition, there's an opportunity to develop more performance-boosting products across industries.
2. Biome Support - With the introduction of 'Gut Fuel', there's potential for more gut health-focused products in the food and wellness industries.
3. Brain Function Enhancement - The 'Brain Fuel' muesli demonstrates a growing trend of products intended to enhance cognitive performance, suggesting opportunities in the food and nutraceutical industries.
Industry Implications
1. Food - The introduction of performance-boosting muesli highlights the potential for creating innovative functional food products.
2. Wellness - With the launch of 'Gut Fuel,' there's room for more biome-supporting supplements and products in the wellness industry.
3. Nutraceutical - The 'Brain Fuel' muesli points to potential opportunities in the development of cognitive enhancement nutraceuticals and functional foods.