Chances are, you've been caught in a wind storm that just happened to be accompanied by heavy rains, and, unless you had a GustBuster, the probability that your umbrella flipped inside out is pretty high.
Those who carry a GustBuster, however, stay dry and keep their eyes free of wind-blown debris. The College of Aeronautics proved the umbrella could be be busted in winds blasting over 55 miles per hour.
Next time you're caught in a torrential downpour, soaked to the bone because your umbrella flipped out on you, its easiest to ditch your shield entirely and reconsider getting yourself of these gimmicks instead. At $40, it's totally justifiable. Just think how many $15 umbrellas you've had to throw out after windstorms. Makes sense, right?
Anti-Inside Out Umbrella
GustBuster
Trend Themes
1. Anti-inside Out Umbrellas - The trend of creating umbrellas that won't flip inside out in windstorms presents opportunities for companies to develop innovative designs and materials for better performance.
2. Weather-resistant Consumer Products - Developing weather-resistant products could be a disruptive innovation for industries such as fashion, outdoor gear, and transportation.
3. Durability as a Selling Point - Marketing products based on its durability, such as the GustBuster umbrella, could be a disruptive innovation strategy that appeals to consumers that value long-lasting products.
Industry Implications
1. Fashion Industry - The fashion industry can invest in producing weather-resistant apparel to cater to the consumers' need for functional yet stylish clothing.
2. Outdoor Gear - The outdoor gear industry can develop new products that are windproof and waterproof for better outdoor experience and safety.
3. Transportation - Developing weather-resistant transportation, such as weather-resistant bicycles or electric scooters will attract consumers that value safety and durability.