This disturbing gun control PSA isn't one you will find on television. The commercial suggests that while you might not have actually pulled the trigger, those who voted for the politicians who do not support "rational gun laws" still have blood on their hands. Referencing several recent shootings in the United States, the initiative aims to gain support for politicians who are in favor of gun control.
The Coalition to Stop Gun Violence is behind the gun control PSA, in collaboration with Saatchi & Saatchi Wellness and Wondros. The social media-distributed videos are targeted specially at young voters. In the video, a group of young people discover the news of violent school shootings on their phone before flood starts flowing from their hands and onto their phones and ballots.
Gory Guilting Gun Campaigns
This Gun Control PSA Blames Irrational Voters for Violent Shootings
Trend Themes
1. Gun Control Psas - Creating more provocative PSAs that hold voters accountable for their politicians’ views on gun laws.
2. Social Media Campaigns for Gun Control - Designing social media campaigns that capture the attention of young people and inspire them to vote for politicians who are in favor of gun control.
3. Personalized Messaging for Gun Control - Creating personalized messaging campaigns that encourage people to take direct action on gun control policies and initiatives.
Industry Implications
1. Non-profit Organizations - Non-profit organizations can capitalize on the disturbing and provocative nature of these PSAs to gain support for gun control initiatives.
2. Advertising and Marketing - Advertising and marketing companies with a focus on wellness and social impact can collaborate with organizations such as The Coalition to Stop Gun Violence to create impactful campaigns that inspire positive change.
3. Politics and Advocacy - Politicians and advocacy groups can utilize social media as a platform to engage young voters and promote gun control policies and initiatives.