After introducing its gamified water bottle for kids, Gululu is now launching 'Gululu Go' as a more portable version of the drinking vessel with a sound speaker.
The lightweight Gululu Go is touted as an interactive water bottle, as it boasts an integrated virtual pet that turns the task of staying hydrated into a fun game. As kids meet their daily intake goals and talk to their pet companion, they are able to unlock new skills and treasures. To keep track of a child's progress as they play, parents are able to check in via a connected smartphone app.
Drinking water daily essential for maintaining overall health and well-being, and the UK Natural Hydration Council found that if children become dehydrated, their fine motor skills, auditory number span and visual attention can suffer as a result.
Encouraging Water Bottles
'Gululu Go' Talks to Kids and Motivates Them to Drink Water
Trend Themes
1. Gamified Water Bottles - Developing water bottles with integrated virtual pets and game-like features can motivate kids to drink more water.
2. Portable Interactive Water Bottles - Creating lightweight and portable versions of interactive water bottles with sound speakers provides on-the-go hydration for children.
3. Connected Water Bottle Apps - Developing smartphone apps that allow parents to track their child's hydration progress and interact with their virtual pet companion.
Industry Implications
1. Children's Beverage Products - Innovating within the children's beverage industry to create interactive and gamified water bottles that encourage hydration.
2. Health and Wellness Technology - Integrating technology into water bottles and smartphone apps to track and enhance children's hydration habits for better health and wellbeing.
3. Portable Drinkware - Designing lightweight and portable water bottles with interactive features to cater to the on-the-go needs of children.