This Guinness ad explains twins Tracy Barnes and Lanny Barnes' Olympic story. It explains how the two Olympic bi-athletes famously switched places for this year’s Winter Games. The ad shows a black-and-white picture of the two sisters on a slope and the captions in the video explain how Tracey was able to qualify for the Winter Olympics in Sochi while Lanny was too ill to finish the tryout races.
Tracy decided to give up her spot so her sister could compete. Now that is sisterly love. Under U.S Olympic Committee rules, a blackout from January 30 to February 26 banned ads featuring Team USA members who compete with official USOC sponsors. Budweiser is an Olympic sponsor, which means that Guinness will not be able to showcase the ad.
Despite the rules and regulations, I believe this ad is one of many wonderfully inspiring stories that everyone should hear.
Impassioned Family Olympic Ads
The Barnes Twins Appear in an Inspiring Olympic Guinness Ad
Trend Themes
1. Olympic Sponsorship Limitations - Businesses must navigate strict regulations surrounding Olympic advertising and sponsorship.
2. Story-driven Advertising - Ads that center around impactful and emotional stories can be very effective in reaching audiences.
3. Empowering Sisterhood - Ads that showcase acts of love and support between sisters can resonate with viewers and create positive associations for brands.
Industry Implications
1. Sports Sponsorships - Companies that want to sponsor athletes or teams must consider the strict regulations surrounding major sporting events like the Olympics.
2. Advertising Agencies - Agencies that can effectively tap into the power of storytelling and emotional advertising may be in high demand from brands looking to create impactful campaigns.
3. Women's Products and Services - Brands that promote sisterhood and empowerment, especially among women, may see increased interest and loyalty from their target customer base.