The Guess By Marciano Fall/Winter 08-09 ad campaign went for an obvious Amy Winehouse vibe in their ads featuring Nicole Trunfio; for the sunny new Spring/Summer 2009 ads, Guess keeps the Winehouse vibe, but goes for blonde.
Franziska Frank proves that blondes do have more fun as she playfully interacts with a bunch of hot guys, rocking the bright blonde beehive hairdo.
The SS 2009 Guess By Marciano ad campaign, on the other hand, ditched the whole Amy Winehouse theme and went with a retro street-glam theme.
Blonde Beehive Hairstyles
Guess Spring 2009 Campaign Brings Back 1960s Fashion
Trend Themes
1. Retro Street-glam Fashion - Opportunity for fashion brands to capitalize on the resurgence of retro street-glam aesthetics in their designs and marketing campaigns.
2. Blonde Beehive Hairstyles - Opportunity for hair salons and stylists to offer and promote blonde beehive hairstyles as a trendy and fashionable choice for clients.
3. Amy Winehouse Vibe - Opportunity for musicians and artists to draw inspiration from Amy Winehouse's iconic style and create music and art that captures the same vibe.
Industry Implications
1. Fashion - Fashion brands can incorporate retro street-glam fashion into their collections, offering consumers a nostalgic and stylish option.
2. Beauty - Hair salons and stylists can specialize in creating and promoting blonde beehive hairstyles, attracting clients who want to experiment with a unique and bold look.
3. Music - Musicians and artists can channel the Amy Winehouse vibe in their music and art, appealing to fans who appreciate her style and aesthetic.