GUESS Jeans works in collaboration with streetwear imprint Place+Faces and media label 88rising on a collection full of graphic tees.88rising is Asian-centric and it delivers content including music and apparel as well -- the latest showcases some staple designs that are prominent in streetwear culture.
The series of people include tie-dye patterns in the signature 'gold rush yellow' to evoke captivating elements. There are also more muted options such as black tees with white accents in both long and short sleeve options. All of the graphic pieces are complete with co-branding details that nod to all three contributors to the collection the three-way joint capsule has exclusively launched on the NTWRK app for $80 USD each.
Music Group Collaborative T-Shirts
88rising, Places+Faces, and GUESS Jeans Drop a T-Shirt Series
Trend Themes
1. Collaborative Streetwear - Opportunity for brands to collaborate and create limited edition collections of streetwear with other companies, artists and designers
2. Asian-centric Collective Brands - Opportunity for companies to focus on the Asian market and cater to its specific consumer preferences when developing clothing brands and its associated merchandise
3. Co-branding Partnerships - Opportunity for businesses to align their brand with similarly minded companies and organizations and create co-branded partnerships to attract and build brand recognition among their target market
Industry Implications
1. Fashion - Fashion industry can adopt the trend of limited edition streetwear collections with collaborative efforts to offer new and innovative designs
2. Music - Music industry partnered apparel brands can create Asian-centric and globally inclusive designs to cater to a rapidly growing fan following
3. Retail - Retail industry can explore creative co-branded partnerships with other companies, artists and designers as a way of differentiating in an increasingly crowded market