Photographer Alix Malka was the genius behind the lens for the Guess by Marciano spring 2011 campaign.
As 2011's trend in style gears back to the vintage 50s, this campaign gives us a nostalgic sneak peek into what Guess by Marciano spring 2011 has to offer. The all-American photo shoot keeps Guess' vision intact, all while promoting its ever-changing fashions. To watch the making of the campaign, visit the Guess website here.
Implications - *Expand on last sentence. Remember to think about how companies can benefit from these developments.
Retro style is becoming increasingly popular in every facet of the design world due to its ability to transport consumers back in time. The unique and unparalleled styles that existed in a certain era are now considered revolutionary and attention-grabbing in current pop culture.
Vintage Fighter Bombshells
Guess by Marciano Spring 2011 Brings You Back to the 50s
Trend Themes
1. Retro Style - The increasing popularity of retro style in design offers disruptive innovation opportunities for companies to create new products and experiences that transport consumers back in time.
2. Vintage Fashion - The resurgence of vintage fashion trends presents disruptive innovation opportunities for companies to create new clothing lines and accessories that cater to consumers seeking a nostalgic and unique style.
3. Nostalgia Marketing - The use of nostalgia marketing as a strategy allows companies to tap into consumers' desire for sentimental connections and provides disruptive innovation opportunities for brands to create campaigns that evoke positive emotions and memories.
Industry Implications
1. Fashion - The fashion industry can embrace the trend of retro style and vintage fashion by incorporating nostalgic elements into their collections, offering a unique selling point to consumers.
2. Home Decor - The home decor industry can capitalize on the retro style trend by creating furniture and decor pieces inspired by different eras, providing consumers with a nostalgic and stylish way to decorate their homes.
3. Advertising and Marketing - The advertising and marketing industry can leverage nostalgia marketing to create compelling campaigns that resonate with consumers on an emotional level, driving brand engagement and loyalty.