The Pop Magazine Autumn/Winter 2014 editorial titled Gucci Refines a 'Nostalgia Now' brings a bit of the 1970s on to the current fashion scene. In the production orchestrated by photographers Bloomers and Schumm, models Kaia Moore, Blue Sumrie, Eleonora Baumann, Kornelija Tocionyte and Calandra sported over the top hairstyles mimicking the decade.
Coifs featuring blown out crimps, curls and waves are altogether over the top. Consistent within each of the tress styles is Pop Magazine's evident preference for volume, a feature that draws out many of the main fashion motifs stemming from the 1970s.
Given the commanding hair looks present in Gucci Refines a 'Nostalgia Now,' it follows that make up expert Lynsey Alexander kept the cosmetics of the women subdued with peachy hues and nude lips.
1970s Bold Blowout Editorials
The Pop Magazine Gucci Refines a 'Nostalgia Now' Photoshoot is Retro
Trend Themes
1. Bold Blowout Hairstyles - Disruptive innovation opportunities in the beauty industry to create new products and techniques for achieving bold and voluminous hairstyles.
2. Nostalgia Fashion - Opportunities for fashion brands to tap into the 1970s nostalgia trend and create retro-inspired collections.
3. Natural and Subdued Makeup - Innovation opportunities in the cosmetics industry to develop makeup products and techniques that focus on natural and subdued looks.
Industry Implications
1. Beauty - Bold blowout hairstyles present disruptive innovation opportunities for hairstylists, hair product manufacturers, and beauty salons.
2. Fashion - Nostalgia fashion offers innovation opportunities for fashion designers, retailers, and fashion stylists to create retro-inspired clothing and accessories.
3. Cosmetics - The trend towards natural and subdued makeup creates opportunities for cosmetics companies to develop new products and formulations that cater to this aesthetic.