The Gucci Made to Measure ad campaign once again stars the incomparable James Franco. Adopting the Old Hollywood glamor that often surrounds female celebrities, the print ads are quite dashing. Of course, the exquisitely tailored suit that Franco dons definitely gives the entire shoot a dapper finish. Gucci creative director Frida Giannini says, "James has an innate ability to fuse classic elegance with contemporary style and interpret formalwear in an individual way."
Shot by French photographer Nathaniel Goldberg at the film studio Cinecittà in Rome, the Gucci Made to Measure ad campaign is titled All The World’s a Stage. This campaign shows that more men are starting to grow a strong appreciation for the suit look again and are even willing to dish out a bit more money to get the perfect fit just for them.
Bespoke Suit Campaigns
The Gucci Made to Measure Ads Stars James Franco
Trend Themes
1. Bespoke Suit Revival - There is a growing appreciation for customized, perfectly-fit suits for men.
2. Male Glamorization - Male celebrities are being portrayed with the same old Hollywood glamor that is often reserved for women.
3. Luxury Tailoring - Tailoring is becoming more luxurious, with brands offering made to measure suits for premium prices.
Industry Implications
1. Fashion - Fashion brands are offering customized tailoring services to cater to consumers' growing demand for perfectly-fit, premium suits and their appreciation for luxury.
2. Advertising - Advertisers are increasingly promoting male glamorization campaigns, like Gucci's, to target men who seek stylish, fashionable clothing.
3. Retail - Retailers are poised to capitalize on the growing trend of men seeking perfectly-tailored suits, by offering bespoke suit customization services.