Fall may be here but Crumbl is looking to take your taste buds on a trip to South America with its new Guava Cake Cookie:.
Just as the name suggests, guava – the tropical fruit known for its sweet and pleasant flavor – is the star ingredient of the new Guava Cake Cookie. The new cookie starts with a warm vanilla bean cookie dough base, all topped off with a swirl of both tangy guava and sweet vanilla cream cheese frostings.
The new Guava Cake Cookie is part of Crumbl's rotating weekly cookie lineup available now through September 23, 2023. Other cookie available during the same week include the new Brown Sugar Cinnamon Cookie Featuring Pop-Tarts, the Monster Cookie Featuring M&M’s Candies, and more.
Guava Cream Cookies
Crumbl's New Guava Cake Cookie is Deliciously Fruity
Trend Themes
1. Tropical Fruit Flavors - The popularity of the Guava Cake Cookie highlights the trend of incorporating tropical fruit flavors into desserts, offering a unique and refreshing taste experience.
2. Rotating Weekly Menu - Crumbl's rotating weekly cookie lineup reflects the trend of offering limited-time products to create a sense of excitement and urgency among customers.
3. Creative Cookie Combinations - Crumbl's combination of vanilla bean cookie dough, guava, and cream cheese frostings showcases the trend of experimenting with unconventional cookie flavors and textures.
Industry Implications
1. Bakery - The introduction of the Guava Cake Cookie presents an opportunity for bakeries to expand their product offerings with unique fruit-flavored cookies.
2. Food and Beverage - The popularity of Crumbl's rotating weekly cookie lineup demonstrates the potential for the food and beverage industry to create a sense of anticipation and exclusivity through limited-edition products.
3. Dessert Retail - Crumbl's creative cookie combinations open up opportunities for dessert retailers to offer innovative flavor combinations and attract customers seeking unique and indulgent treats.