These fantastically creative ads are meant to bring awareness to the issues in Guantanamo Bay. It was created by human rights group, Witness for Torture, and was very successful. In fact, the campaign increased the traffic to the website by 35%.
The guerrilla ads feature a man in red prisoner's suit, stuck in the door, his backside facing the outside of the elevator, and his hands appearing to be clamped in the doors from the inside.
The ads are meant to serve as a plea to action for the U.S. military camp at the Guantanamo Bay Naval Base in Cuba. Since the beginning of the War in Afghanistan, the U.S. has been sending those they believe are enemy combatants to Gitmo.
Guerrilla Elevator Ads
Plea for Action in Guantanamo Bay
Trend Themes
1. Guerrilla Advertising - There is an opportunity for businesses to use guerrilla advertising to create impactful ad campaigns that raise awareness on social issues.
2. Activism Marketing - Brands can leverage activism marketing to engage with consumers by supporting social causes and making social impact a key component of their brand strategy.
3. Cause Marketing - There is an opportunity for companies to use cause marketing to create campaigns that generate awareness, raise funds, or enact change on social issues
Industry Implications
1. Non-profit - Non-profits can use guerrilla advertising, activism marketing and cause marketing to gain attention, generate awareness and inspire donations for their missions.
2. Human Rights Advocacy - Human rights advocacy groups can use guerrilla advertising and cause marketing to bring attention to their cause and encourage action to change policies and practices that violate fundamental human rights.
3. Advertising - Advertising agencies can help brands harness the power of guerrilla advertising, activism marketing and cause marketing to create meaningful campaigns that resonate with consumers and drive social impact.