It is generally quite useful to label product wrappers with some text. The clever Gruia Cheese packaging concept has combined the inclusion of both lettering and images. Instead of settling on a clear typed Helvetica, the Gavrila & Asociatii studio branded its dairy goods with characters cut from blocks of cheese.
Referencing the cheese board, the background of each of the wrappers is printed with the warm texture of wood. On top of this, an arrangement of figures spells out the pressed curd variety inside, seemingly sculpted from that specific type of cheese.
Harder sorts have straighter outlines and seem to hold their shapes well; meanwhile, softer cheeses look quite like molded butter and have a slight melting effect. Gruia Cheese packaging is lighthearted, creative and directly communicates its scrumptious contents.
Cheesy Typographic Branding
Gruia Cheese Packaging Uses Yummy Dairy Goods to Spell What's Inside
Trend Themes
1. Cheese-based Branding - Using cheese as a branding element provides an opportunity for fun and imaginative packaging designs.
2. Texture-inspired Packaging - Designing packaging based on the texture of the product provides an opportunity to add an extra layer of sensory experience for consumers.
3. Typographic Imagery - Creating typography that is also a visual representation of the product inside provides an opportunity to make packaging designs more memorable and unique.
Industry Implications
1. Dairy Products - Dairy product manufacturers can use cheese-based branding to create distinctive packaging that stands out on the shelves and increases brand recognition.
2. Food and Beverage Packaging - Designers and manufacturers of food and beverage packaging can take inspiration from the texture-inspired design of Gruia Cheese packaging to create new packaging designs that provide a more tactile and sensory experience for consumers.
3. Graphic Design - Graphic designers can capitalize on the typographic imagery trend from Gruia Cheese packaging to create unique and memorable packaging and branding designs for a variety of industries.