Groupon.com offers unbelievable deals in your city with a twist. Frugalistas, you won’t find deals like this in your Sunday paper! Groupon.com allows everyone to get out and have fun in their city.
You can "Get Your Groupon" and go whale watching, purchase a museum membership, go on a Segway city tour, attend pole-dancing classes, or enjoy a Cubs game on a rooftop deck. Deals from this Chicago-based company typically offer around 50% off local activities, attractions and businesses.
Is there a catch? There is no catch, but a unique twist Groupon.com calls collective buying power. Users only receive the discount if a specified number of people also purchase the discount. This twist adds word of mouth and offers participating businesses a risk-free way to promote their business.
Group-Based Deal Delivery
Groupon.com's Discounts Encourage Word-of-Mouth Promos
Trend Themes
1. Group Buying - The trend of collective purchasing power offers opportunities for businesses to promote their products or services with risk-free marketing.
2. Local Deals - The trend of offering discounted deals for local activities and businesses allows consumers to explore their city while supporting local businesses.
3. Word-of-mouth Marketing - The trend of encouraging social sharing and referrals through collective buying power can lead to increased brand awareness and customer acquisition.
Industry Implications
1. E-commerce - The e-commerce industry can leverage group buying trends to attract customers and increase sales through collective purchasing power.
2. Travel and Tourism - The travel and tourism industry can benefit from offering discounted deals for local attractions and activities, encouraging tourists to explore the city.
3. Marketing and Advertising - The marketing and advertising industry can tap into word-of-mouth marketing trends by creating strategies that encourage social sharing and referrals through collective buying power.