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Groupon.com's Discounts Encourage Word-of-Mouth Promos

 - Aug 20, 2009
References: groupon & washingtontimes
Groupon.com offers unbelievable deals in your city with a twist. Frugalistas, you won’t find deals like this in your Sunday paper! Groupon.com allows everyone to get out and have fun in their city. 

You can "Get Your Groupon" and go whale watching, purchase a museum membership, go on a Segway city tour, attend pole-dancing classes, or enjoy a Cubs game on a rooftop deck. Deals from this Chicago-based company typically offer around 50% off local activities, attractions and businesses.

Is there a catch? There is no catch, but a unique twist Groupon.com calls collective buying power. Users only receive the discount if a specified number of people also purchase the discount. This twist adds word of mouth and offers participating businesses a risk-free way to promote their business.