The Ground Magazine 'Jay Ahr' editorial focuses on the designs of the Paris-based label for its biannual issue. As chic as it is edgy, the quintessential Parisian look has been given a dark and modern touch that will bring to mind femme fatales. In fact, if Russian model Vasilisa Pavlova managed to keep a straight face the entire time, she could have been likened to Sharon Stone.
Shot by photographer Ryan Yoon, the Ground Magazine 'Jay Ahr' editorial showcases sleek and sexy looks that were put together by stylist Connie Berg. From flapper-like fringe and leather jackets to vibrant furs and zippered shirts, the designs of Jonathan Riss will appeal to ladylike women looking to channel their inner tough chic. Red lipstick and slicked back hair perfect the elegant monochromatic outfits.
Edgy Parisian Editorials
The Ground Magazine 'Jay Ahr' Photoshoot Stars Vasilisa Pavlova
Trend Themes
1. Dark Parisian Fashion - Opportunity for fashion industry to design edgy and chic pieces that deviate from traditional Parisian aesthetics.
2. Femme Fatale Style - Opportunity for beauty and cosmetic industry to create products that enhance a bold and alluring look.
3. Sleek and Sexy Fashion - Opportunity for designers to explore the merge of sophisticated yet daring looks.
Industry Implications
1. Fashion Industry - Can work on creating bold and edgy pieces that capture the Parisian essence while deviating from the typical style.
2. Beauty Industry - Can create products that help achieve the femme fatale look portrayed in the editorial, such as bold red lipstick and intense black liner.
3. Cosmetic Industry - Can create bold and daring products to appeal to the sleek and sexy look that is portrayed in the editorial such as dark eyeshadow and bold lipstick colors.