Waitrose is a supermarket that elevates the traditional convenience store experience to new heights with sleek in-store fixtures and grocery displays that feature recipe cards. The recipe-themed grocery displays live up to Waitrose's core values -- the retailer describes itself as a place that offers "convenience for cooks" -- and give food buyers access to gourmet meal ideas without added cost.
Conceived by Household Design, an agency specializing in rebranding and consumer experience projects, this modern market offers fresh greens, on-the-go snacks and artisanal meat options for buyers that are seeking both convenience and quality at an affordable price point.
By incorporating ingredient information and recipe cards in its retail displays, this grocer appeals to serious foodies, at-home cooks and experienced culinary professionals while highlighting its fresh produce and meat offerings at the same time.
Recipe-Themed Grocery Displays
Waitrose's In-Store Shelving Shares Meal Ideas with Shoppers
Trend Themes
1. Recipe-themed Grocery Displays - Grocery stores can enhance the shopping experience and appeal to foodies by incorporating recipe cards and ingredient information in their displays.
2. Convenient Gourmet Meal Ideas - Providing recipe cards in-store not only highlights fresh produce and meat offerings, but also offers added value and convenience for customers looking for gourmet meal ideas.
3. In-store Consumer Experience - Specialized agencies can help grocery stores elevate the traditional convenience store experience by creating modern, sleek fixtures that enhance the overall in-store consumer experience.
Industry Implications
1. Grocery Stores - Grocery stores can disrupt the market by incorporating recipe cards and ingredient information in their retail displays, appealing to foodies and at-home cooks.
2. Retail Design - Specialized agencies in retail design can disrupt the industry by creating modern, sleek fixtures that enhance the in-store consumer experience.
3. Meal Kit Delivery Services - Companies in the meal-kit delivery service industry can potentially collaborate with grocery stores to provide recipe cards and ingredient information for their customers.