In celebration of Grey Goose Vodka's newest flavor, Cherry Noir, the luxury vodka brand held a Toronto Pour Masters mixology competition, searching for the best and brightest mixologists in the bar-tending field. Each cocktail was required to include the Cherry Noir flavor, an ingredient specific to Ontario, and one specific to France. The resulting concoctions contained everything from maple syrup to Dijon mustard, making for some creative and original cocktails.
Trend Hunter TV was lucky enough to interview two celebrity mixologists: Ludo Miazga, the Grey Goose Global Ambassador, and Marian Beke, a famous mixologist from London's The Nightjar. Both men agreed that to become a successful mixologist, a combination of showmanship and creativity, along with a passion for creating inventive and delicious drinks, is required.
After seeing the incredible Pour Masters cocktails created using Grey Goose Vodka, it's clear that Grey Goose is still the most versatile and luxurious vodka brand on the market. Its new Cherry Noir flavor only adds to this reputation, with its rich flavor and sleek packaging. It won't be long before Grey Goose Cherry Noir appears in one of your poolside cocktails this summer.
Fruit-Infused Vodka
The Grey Goose Vodka Pour Masters Competition Featured Delicious Drinks
Trend Themes
1. Fruit-infused Alcohols - Brands should consider branching into creating unique fruit-infused liquors to expand their product line and attract new customers.
2. Mixology Competitions - Hosting or participating in mixology competitions can create buzz and exposure for a brand while showcasing the creativity and skills of bartenders or mixologists.
3. Luxury Packaging - Brands should consider investing in luxurious and sleek packaging for their products in order to stand out on the shelves and appeal to upscale customers.
Industry Implications
1. Alcohol - Brands in the alcohol industry can explore new flavors and infusions to stand out in a saturated market and attract new customers.
2. Hospitality - Bartenders, mixologists, and other hospitality professionals can showcase their creativity and skills through participating in mixology competitions, leading to more exposure and potential job opportunities.
3. Packaging - Packaging companies can market their services to alcohol brands in need of luxurious and eye-catching packaging to compete in the upscale market.