Vodka brand Grey Goose and Frankie Collective, a female-owned Canadian fashion brand, teamed up to create a 10-piece capsule collection as a teaser for Grey Goose's outdoor pop-up event inspired by the brand's French provenance. The apparel and accessories in the collection are entirely made from upcycled materials and they share practical, stylish summer staples in the form of tennis skirts, athletic dresses, track jackets, tote bags and more.
The Grey Goose x Frankie Collective collab represents both brands' commitment to quality, craftsmanship, luxury and sustainability, and the capsule is set to be unveiled at the Toronto launch of Grey Goose Vodka's Lawn Club. At the upcoming event, the brand will be bringing Pétanque, the popular French game, to Canadian audiences, along with flavorful vodka cocktails and chef-prepared recipes.
Upcycled Summery Apparel
Grey Goose & Frankie Collective Teamed Up on an Upcycled Drop
Trend Themes
1. Upcycled Fashion - Opportunity for fashion brands to create apparel and accessories using upcycled materials, promoting sustainability.
2. Luxury Collaboration - Collaborations between luxury brands and fashion labels offer a disruptive opportunity to create exclusive and unique collections.
3. Sustainable Activewear - Growing demand for athletic apparel made from upcycled materials, providing an opportunity for brands to cater to environmentally-conscious consumers.
Industry Implications
1. Fashion - Fashion industry can incorporate upcycled materials into their designs to create eco-friendly and sustainable products.
2. Luxury Goods - Opportunity for luxury brands to collaborate with fashion labels and create limited-edition collections that appeal to the high-end market.
3. Athletic Wear - Athletic wear industry can tap into the growing demand for sustainable activewear made from upcycled materials.