Greg Sand's newest installation involves black and white photography that resembles that of the past with its grainy look.
However, Greg Sand's 'Timeline' series had the purpose of bringing to the forefront how our perceptions have changed through technological advancements through various points in history.
The photographs were digitally shot and later manipulated to create the juxtaposing effect.
Check out the gallery above for the full set of Greg Sand's 'Timeline' series.
Implications - The advancement of technology is not a notion that has been taken lightly in recent years due simply to the overwhelming amount and capabilities of technology being produced. Many consumers are also taken aback by this and companies can appeal to those audiences by going back to the time of tangible objects and a lack of societal obsession over technology.
Perception-Changing Photography
Greg Sand Explores Effects of Hi-Tech Gadgets
Trend Themes
1. Technological Advancements - Companies can appeal to consumers by going back to the time of tangible objects and a lack of societal obsession over technology.
2. Perception-altering Photography - Photographers can explore how technological advancements have changed our perceptions through the use of manipulated images.
3. Grainy Aesthetic - There is a trend towards embracing the grainy, vintage look in photography to evoke nostalgia and counterbalance the overwhelming presence of high-tech gadgets.
Industry Implications
1. Art and Photography - Artists and photographers can use perception-altering techniques to create compelling artworks that challenge the viewer's perception of reality.
2. Consumer Electronics - Companies in the consumer electronics industry can tap into the nostalgia for simpler times by designing products that mimic the look and feel of traditional gadgets.
3. Advertising and Marketing - Advertisers and marketers can leverage the grainy aesthetic trend to create campaigns that evoke a sense of nostalgia and authenticity.