Mixing aesthetic styles is not advisable for the untrained designer, yet Greenpharma packaging is a sophisticated success.
The Botanicanutrients brand has a splendid selection of natural cosmetics, so the concept for representing the product needed to embody the simplicity of basic ingredients and the organic complexity of such raw biological recipes.
Grupo Habermas Comunicación of Spain is responsible for the look of the boxes that resulted from this formal fusion, and they appear to have been a success. Bright white cardboard has been chosen as the base, and each facet of the cubic cases reveals a different graphic element. Bold sans-serif typefaces have been used where text is needed, but the images are elaborate and dynamic illustrations. Embossed icons are also found on the Greenpharma packaging, but the trick is in the separation of styles.
Sketch-and-Text Branding
Greenpharma Packaging Incoporates Simplicity and Intricacy
Trend Themes
1. Mixed Aesthetic Branding - There is an opportunity to develop branding that blends simplicity with intricate design styles.
2. Organic Cosmetic Packaging - Creating packaging that reflects the organic and natural components of cosmetic products is a current trend in the industry.
3. Cubic Packaging Design - Packaging designs that incorporate a cube shape and showcase different graphic elements on each facet are on the rise.
Industry Implications
1. Cosmetics - The cosmetic industry can benefit from incorporating natural and organic design elements into their packaging to attract environmentally-conscious consumers.
2. Graphic Design - Graphic designers can explore mixed aesthetic branding as a way to create innovative and engaging designs for their clients.
3. Packaging - Packaging companies have an opportunity to create cubic packaging designs that allow for intricate and dynamic graphic elements to be displayed.