Starbucks celebrates its 50th anniversary with an expansion of its Greener Store Framework outside North America in Shanghai, China. The coffee brand attempts to reduce its environmental impact and leverage its large-scale corporation to accelerate the global movement towards sustainability.
The Greener Store focuses on circularity. The Shanghai location was designed to reduce waste, repurpose goods, and act as a sustainable leader in the coffee industry. Its construction included reclaimed wood from the Beijing Sanlitun Taikooli Flagship store renovation for the coffee shop's countertops. The store consists of a Modular Bar to enable reuse and recycling.
Moreover, the store utilizes the Internet of Things and smart technologies for air conditioning and lighting to turn them off during non-operating hours automatically. This helps to reduce the store's carbon emissions by 15 percent.
Eco-Friendly Coffee Franchises
Starbucks Opened its First Greener Store in Shanghai
Trend Themes
1. Circularity in Coffee Franchises - Coffee franchises can adopt circularity by repurposing goods and reducing waste, as Starbucks did in its Shanghai location.
2. Smart Technologies in Sustainable Coffee Shops - Incorporating smart technologies in coffee shops can help reduce their carbon emissions, such as with the Internet of Things used in Starbucks' Greener Store Framework.
3. Corporate Sustainability - Large corporations like Starbucks can use their influence to accelerate the global movement towards sustainability by implementing eco-conscious practices, such as with their Greener Store Framework.
Industry Implications
1. Coffee Shop Franchises - Coffee shop franchises can create eco-friendly stores and attract customers who value sustainability, as Starbucks did with their Greener Store Framework.
2. Sustainable Construction - Companies in sustainable construction can provide eco-friendly building materials and design practices for coffee shops looking to reduce their environmental impact, such as using reclaimed wood like Starbucks did in Shanghai.
3. Smart Building Technologies - Smart building technology companies can provide IoT solutions and energy-efficient lighting and air conditioning systems to help coffee shops reduce their carbon emissions, as seen in Starbucks' Greener Store Framework.