The Greenbelt Kombucha Non Alcoholic cocktails are a new lineup of refreshments from the brand that are focused on delivering exceptional flavor for consumers seeking out an alternative to mixed drinks.
The drinks come in four flavor options to choose from including Juniper & Tonic, Grapefruit Paloma, Elderberry Sangria and New Fashioned, which are each crafted with kombucha made with yaupon tea. The drinks are, as their names suggest, inspired by classic alcoholic cocktails and beverages to provide consumers with a better-for-you option to pick up.
The Greenbelt Kombucha Non Alcoholic cocktails come in 473ml cans and are being launched exclusively at Whole Foods Market locations. The drinks offer a beneficial alternative to canned cocktails on the market and are likely to be a hit amongst health-conscious consumers this summer.
Cocktail-Inspired Kombuchas
Greenbelt Kombucha Non Alcoholic Cocktails are Made with Yaupon Tea
Trend Themes
1. Non-alcoholic Kombucha Cocktails - This trend provides an opportunity for more innovative combinations of non-alcoholic cocktails using kombucha as a base.
2. Alternative Canned Cocktails - This trend suggests a disruption opportunity for canned cocktail companies to offer a healthier alternative for more health-conscious consumers.
3. Yaupon Tea as Kombucha Base - This trend provides an opportunity to invest in yaupon tea production and explore its use as a base for kombucha and other non-alcoholic beverages.
Industry Implications
1. Beverage - This industry should explore innovative ways to combine non-alcoholic cocktails with kombucha and create new flavor profiles.
2. Retail - This industry has an opportunity to highlight and promote health-conscious canned cocktail options for consumers.
3. Agriculture - This industry should consider increasing production of yaupon tea due to its potential as a popular kombucha base.