A tube of green lipstick is bold, unusual and enough to scare most people away — however, appearances can be deceiving. Despite the color on the tube’s case as well as the lipstick itself, green is not the color that appears on lips as a result.
The Magic Moroccan Green Lipstick is applied like a gloss and it reacts with a person’s body temperature and pH level to create the perfect pink lip stain. The "magic" mood-ring like qualities of the lipstick come from the content of Red 27 dye, which reacts to moisture and acidity, which makes its color unique to each person.
Because the shades of pink or red that may show up after applying this color-changing gloss can vary so much, it makes sense that the tube is green. There’s no way to predict what color will come out of the tube, but you can be sure that the rosy hue will be more flattering than the shade of green lipstick you’re expecting.
Deceptive Color-Changing Lipsticks
This Green Lipstick Creates a Rosy Hue Based on pH Levels
Trend Themes
1. Color-changing Lipstick - Opportunity for disruptive innovation lies in developing new formulas of color-changing lipsticks that react to different stimuli.
2. Personalized Beauty Products - Creating personalized beauty products that cater to individual pH levels and body temperature could be a disruptive innovation opportunity.
3. Mood-enhancing Cosmetics - The development of cosmetics that have mood-enhancing qualities using similar technology to the Magic Moroccan Green Lipstick can be considered a disruptive innovation opportunity.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can explore developing new lines of color-changing cosmetics that cater to the uniqueness of different individuals.
2. Biotech - Biotech companies could develop new technologies for personalized products that use chemical reactions to enhance customer experience.
3. Fashion and Accessories - The changing colors of fashion accessories and clothing could be a possible disruptive innovation opportunity using the technology used in Magic Moroccan Green Lipstick via chemical reactions based on environmental stimuli.