Photographer Elena Jasic captures "Green Envy", a visually vivid beauty story for fashion publication Glassbook Magazine. The expressive editorial boasts hair and makeup looks that are both artistic and theatrical in their aesthetic.
The looks are courtesy of hair stylist and makeup artist Eliza Davila. The talented beauty expert creates an acid green pixie cut for her model muse Echo Nittolitto and also gives the model a range of bold makeup looks.
The cosmetics range from technicolored eye shadow, vibrant nails and architectural blush accents from brands like Make Up For Ever, OPI and Stila among others. Model Echo channels a punk in the series and pulls off clown-inspired cosmetics that are more edgy than they are carnival-themed.
Punk Clown Photography
Glassbook Magazine's Green Envy Editorial Features Vivid Cosmetics
Trend Themes
1. Technicolored Makeup - Disruptive innovation opportunity: Develop a line of bold, vibrant makeup products that cater to consumers seeking unique and expressive looks.
2. Artistic Hair Styling - Disruptive innovation opportunity: Create a range of unconventional hair products and tools that help individuals achieve creative and theatrical hairstyles.
3. Theatrical Beauty - Disruptive innovation opportunity: Design a line of cosmetics with edgy, avant-garde packaging and formulations that cater to individuals looking for dramatic, theatrical makeup looks.
Industry Implications
1. Beauty - Disruptive innovation opportunity: Introduce a subscription-based service that offers curated boxes of technicolored makeup products for customers to experiment with.
2. Fashion - Disruptive innovation opportunity: Develop a line of clothing and accessories that complement and enhance the theatrical and bold makeup looks.
3. Photography - Disruptive innovation opportunity: Create a mobile app that allows users to apply virtual artistic hair styles and theatrical makeup looks to their photos.