Green curry is already a well-known staple of many Asian diets, but KALDI's product gets its color from a source other than spicy peppers—green tea. Other than matcha, the curry is made with a blend of azuki red beans, sautéed onions, powdered coconut milk, ground chicken and chicken bouillon, which comes in a convenient pouch that can be quickly heated. For home preparation, this can either be done on the stove or in the microwave.
The curry is described as mild and flavorful, with a hint of matcha that you can actually taste. With a slight adjustment to the ingredient list of this green curry, the dish is transformed from a classic Thai recipe to a simple Japanese meal.
Green Tea Curries
This Japanese Green Curry Gets Flavor and Color from Matcha Powder
Trend Themes
1. Matcha Flavored Foods - There is an opportunity for companies to create innovative products by incorporating matcha powder into different food items.
2. Convenient Meal Preparation - The use of pouches and microwavable options presents an opportunity for companies to create convenient meal solutions for busy individuals.
3. Cultural Fusion Cuisine - Blending different culinary traditions, like the combination of Thai green curry with Japanese matcha, can lead to new and unique flavors for exploratory consumers.
Industry Implications
1. Food and Beverage - The food industry can explore new recipes and products incorporating matcha powder to cater to the growing demand for unique and healthy food options.
2. Packaged Foods - Companies in the packaged foods industry can develop convenient meal solutions with easy-to-prepare pouches, targeting individuals looking for quick yet tasty meals.
3. Restaurant and Hospitality - Restaurants and hospitality businesses can experiment with fusion cuisine by combining flavors from different cultures to create exciting dining experiences.