This October, GreenBiz.com launched the Green Confidence Index, partnering with a leading market research firm, Earthsense, and a leading polling firm, Survey Sampling International.
The Green Confidence Index is a new monthly index aimed at tracking Americans' attitudes about green issues, leadership, and green purchasing choices. It is the first comprehensive monthly tracking of consumers' green attitudes and purchasing.
A PDF file of the inaugural can be downloaded for free. Future issues will be available to paid subscribers.
Implications - While periodic surveys have been useful in the past, they are just a snapshot into public attitudes. Surveying monthly will "illuminate real-time shifts and nuances that the annual or occasional studies can't see."
Measuring Green Attitudes
Greenbiz Launches Green Confidence Index
Trend Themes
1. Real-time Green Attitude Tracking - The Green Confidence Index provides a monthly tracking of Americans' attitudes about green issues, allowing businesses to stay updated on real-time shifts and nuances in consumer sentiment.
2. Comprehensive Consumer Green Attitude Analysis - The Green Confidence Index is the first comprehensive monthly tracking of consumers' green attitudes, providing valuable insights for businesses to understand consumer preferences and make informed decisions.
3. Data-driven Green Purchasing Analysis - The Green Confidence Index includes tracking green purchasing choices, offering businesses data-driven insights into consumer behavior and opportunities for disruptive innovation.
Industry Implications
1. Market Research - The Green Confidence Index partnership with leading market research firm Earthsense opens up opportunities for innovative and real-time tracking of green attitudes.
2. Polling and Surveying - The collaboration with Survey Sampling International provides a platform for monthly surveys, enabling businesses to gain up-to-date insights into green attitudes and preferences.
3. Sustainability Consulting - The Green Confidence Index presents opportunities for sustainability consulting firms to leverage the comprehensive tracking of consumers' green attitudes and purchasing choices to guide businesses in making sustainable decisions.