It seems that KFC Malaysia has found a way to make fried chicken a little more colorful with the debut of its new Green Chili Crunch dish. Paired with the tagline "It's greener on our side," the new chicken dish is sure to make stateside chicken lovers green with envy.
Just as the name suggests, Green Chili Crunch is a bunch of green-hued chicken drumsticks. To achieve the unique color, KFC combined its signature recipe chicken with a spicy chimichurri marinade. Once fried, the chicken is tossed with a bright green mix of parsley, lime, and chili. Better yet, fans can enjoy the forest-colored fried chicken one of three ways: as part of a Crunch Box Meal, part of a Three-Piece Combo, or as a Two-Piece Combo.
Unfortunately for US chicken lovers, Green Chili Crunch is only available from KFC Malaysia.
Spicy Green-Hued Drumsticks
KFC Malaysia New Green Chili Crunch Chicken Features a Green Tint
Trend Themes
1. Colored Food Trend - With the introduction of KFC Malaysia's Green Chili Crunch chicken, there is potential for a trend of colored food to sweep the fast food industry and beyond.
2. Innovative Chicken Dishes - The unique spicy chimichurri marinade used in KFC Malaysia's Green Chili Crunch chicken provides an opportunity for restaurants and fast food chains to experiment with new and innovative chicken dishes.
3. Healthier Fast Food Options - The use of green herbs and spices in KFC Malaysia's Green Chili Crunch chicken could pave the way for healthier and more nutritious fast food options for health-conscious consumers.
Industry Implications
1. Fast Food Industry - KFC Malaysia's Green Chili Crunch chicken sets a precedent for other fast food chains to introduce unique and colorful menu items to stay competitive in the industry.
2. Food Coloring Industry - As colored food becomes an emerging trend, the food coloring industry could see an increase in demand and innovation to keep up with this trend.
3. Spices and Herbs Industry - With the success of KFC Malaysia's Green Chili Crunch chicken, there is potential for the spices and herbs industry to collaborate with fast food chains to create new and unique flavor combinations for chicken and other dishes.