In an effort to promote the new Angry Birds Movie, some McDonalds restaurants in China are selling a green burger and a red burger. The colored buns mimic the animated plumage made popular by the mobile game.
The Naughty Green Pork Burger features a burger bun that has been died lime green, shredded lettuce, an egg, pork patty and special sauce containing jalapeno peppers.
The Angry Red Burger has dyed red buns and double chicken patties. They also come in a bird-shaped promotional box, that are red as well.
While the red and green burger coloring might appear not very tasty to some, the menu items will likely drum up increased interest in the summer film.
Colorful Cinematic Burgers
The Red and Green Burger Offerings From McDonalds Advertise Angry Birds
Trend Themes
1. Colored Burgers - Opportunity for food and restaurant industry to create unique and eye-catching menu offerings.
2. Movie-themed Food Promotions - Opportunity for marketing and entertainment industry to collaborate and promote films through unique food tie-ins.
3. Animated Food Packaging - Opportunity for packaging industry to design innovative and eye-catching packaging for food products.
Industry Implications
1. Food and Restaurant - Opportunity for food and restaurant industry to capitalize on themed food promotions to attract customers.
2. Marketing and Entertainment - Opportunity for marketing and entertainment industry to collaborate on unique promotional strategies that engage consumers.
3. Packaging - Opportunity for packaging industry to develop creative packaging designs that enhance the appeal of food products.