Sofia, Olivia and MariaFlora, the designers whose first initials makeup the name SOMF, create distinctively Greek fashion design using symbols often associated with sororities and fraternities.
The edgy styles are made for the party girl who isn't afraid to show off her inner wild child, with lots of laser-cut holes and full body tattoo designs. The collection is full of loose-fitting tank tops and tees as well as skin-tight, flesh-colored tops and leggings with tattoo patterns that launched the brand into the fashion world. Recent additions include some experimentation faux leather skirts and vests as well as soft studded denim pieces that add a tough-girl edginess to the patterned ensembles.
The SOMF Greek fashion design collection is for girls with a bad girl image who want to express their unrefined style.
Tattooed Sorority Girl Styling
The Girls of SOMF Bring Edgy Greek Fashion Design to the World
Trend Themes
1. Greek Fashion Design - The trend of incorporating Greek symbols and sorority/fraternity aesthetics into fashion design presents an opportunity for disruptive innovation in the industry.
2. Edgy Styles - The rising demand for edgy fashion styles, such as laser-cut holes and tattoo-inspired designs, opens up opportunities for disruptive innovation in the fashion industry.
3. Expressive Fashion - The trend of catering to individuals who embrace their bad girl image and unrefined style creates room for disruptive innovation in the fashion industry.
Industry Implications
1. Fashion Design - The fashion design industry can explore new avenues by incorporating Greek symbols and sorority/fraternity aesthetics into their collections, appealing to a broader customer base.
2. Apparel Manufacturing - The demand for edgy designs, like laser-cut holes and tattoo-inspired patterns, presents opportunities for disruptive innovation in the apparel manufacturing industry.
3. Streetwear Fashion - The rise in popularity of expressive and unrefined fashion styles creates a platform for disruptive innovation in the streetwear fashion industry.