'Crow,' the Spanish electric bicycle manufacturer, launched a new collection of electric bicycles titled the 'Gravital' collection. These bikes were previously only available through an IndieGoGo campaign run by Crow, but now, following the massive success of the campaign, the bikes are available for direct purchase from Crow.
The three bikes in the Gravital collection are the Gravital UL, Gravital SL, and Gravital Risbar SL, each of which have subtle material and design differences. The UL is largely made out of carbon fiber, the SL is made out of aluminum, and the Risbar SL features an aluminum frame with a unique set of handlebars.
The prices for the bikes in the Gravital collection range from $3,400 USD up to nearly $10,000 USD based on the selected model. What is unique about the Gravital e-bikes is that they feature a modular, removable drive system that enables the driver to upgrade their drive assistance, or choose to use no drive assistance while conserving weight.
Modular E-Bike Collections
Crow Launched the Customizable 'Gravital' Collection of E-Bikes
Trend Themes
1. Modular E-bikes - The Gravital collection by Crow features a modular, removable drive system creating an opportunity for more sustainable and customizable e-bikes.
2. Direct-to-consumer Sales - Following a successful crowdfunding campaign, Crow's Gravital collection is now available for direct purchase adding opportunities for faster, more efficient sales.
3. Biking Tourism - The Gravital collection offers unique material and design options creating an opportunity to cater to specific biking tourist needs and preferences.
Industry Implications
1. Electric Bicycle Manufacturing - The modular drive system in the Gravital collection creates an opportunity for more flexible and sustainable ways of manufacturing and selling electric bicycles.
2. Crowdfunding Campaigns - Crow's Gravital collection crowdfunding campaign success offers an opportunity to leverage crowdfunding to launch and promote new products.
3. Tourism - The customizable options in the Gravital collection create opportunities for tourism industries to cater to specific biking preferences and promote novel ways of eco-friendly transportation.