Sex sells big time and I think we all know that by now. Even non-alcoholic beverage companies like Schweppes are using the marketing technique, but often not without criticism.
about the supposedly unnecessary, gratuitous and sensationalistic sex-laden Schweppes "Sensation" TV ads coming out of France.
"I'm not sure how something this colourfully awesome could be so weirdly bad," Shapeandcolor ranted. "Drop a tab and let its technotronic waves of babealicious lust slowly wash over your genitals:Plus, I'm endlessly intrigued by how the French will use lesbionic powersex to sell pretty much anything. My favourite part is when the twins rub the bright yellow strawberry between their cheeks," they bark.
I read all this, without seeing the 31 second video, and I said to myself, "Unbunch your panties and calm down. It can't be that bad". Well, turns out, they have a point. This is one of those over-the-top commercials that leaves some folks scratching their heads. I mean, its just a bubbly beverage!
Pushing the Sexual Boundries of Ads
Schweppes Sensation Campaign
Trend Themes
1. Sexual Advertising - Disruptive innovation opportunity: Explore creative ways to use sexual imagery in advertising to grab attention and generate interest.
2. Controversial Marketing Techniques - Disruptive innovation opportunity: Experiment with controversial marketing strategies to generate buzz and provoke discussions among consumers.
3. Unconventional Branding - Disruptive innovation opportunity: Challenge traditional branding norms by creating provocative and unconventional advertisements that push boundaries.
Industry Implications
1. Beverage - Disruptive innovation opportunity: Find new and unconventional ways to market non-alcoholic beverages, breaking away from traditional advertising methods.
2. Advertising - Disruptive innovation opportunity: Develop innovative advertising approaches that spark controversy and generate viral attention for brands.
3. Marketing - Disruptive innovation opportunity: Explore unconventional marketing techniques that defy norms and challenge societal boundaries.