The McDonald's Germany grass paper packaging is being trialled by the brand to help incorporate a more eco-friendly option when it comes to the brand's disposable food packaging. The packaging will be used in place of paperboard boxes in order to reduce around 70% of the packaging material that would otherwise be used. The brand will be offering guests the opportunity to provide feedback on the new packaging design at participating restaurants.
The McDonald's Germany grass paper packaging is set to be tested across 30 restaurants during a two-month period and will be used across the majority of the brand's products. The paper packaging has been utilized by the brand on its McWraps as well as with select burgers since March 2021.
Eco Grass-Made QSR Packaging
McDonald's Germany Grass Paper Packaging is Being Tested
Trend Themes
1. Eco-friendly Food Packaging - Developing sustainable food packaging can create an opportunity for businesses to reduce their environmental impact while saving on packaging costs.
2. Alternative Packaging Materials - Researching and testing different materials to use for packaging can lead to innovative and eco-friendly solutions that distinguish a business from competitors.
3. Consumer Feedback Involvement - Involving consumers in product development and testing through feedback can lead to improved customer satisfaction and loyalty, as well as help businesses identify areas for improvement in their products.
Industry Implications
1. Fast Food - The fast food industry can benefit from eco-friendly packaging options to reduce waste and appeal to eco-conscious consumers.
2. Packaging - The packaging industry can invest in researching and testing alternative materials to meet the growing demand for eco-friendly options.
3. Consumer Goods - Consumer goods businesses can involve customers in product development to improve customer satisfaction and loyalty while identifying areas of improvement.