LMC introduces a range of graphic-heavy streetwear designs as a part of its Spring/Summer 2020 lineup preparing for the season. The capsule is showcased in a lookbook shot against sleek monochromatic backdrops to really allow the bold designs to pop. The tonal palette features warm colors throughout detailed with bold graphics and loosely fitted structures.
The overall design language follows a 90s grunge and vintage sporty element as the inspiration. It also boasts a modern flare with the zippered hoodies, distressed denim designs, trousers with pleated designs, long structured button ups, tie-dyed tops, baseball shirts, nylon shorts, and much more. There are updated details to classic designs including the half zipped knitted polo shirt and the black bell-bottom slacks.
Summer Graphic-Heavy Streetwear
LMC Unveils its SS20 Lookbook Full of Vintage Logo Designs
Trend Themes
1. Graphic-heavy Streetwear - Graphic-heavy streetwear designs are becoming popular among the younger generation, providing opportunities for brands to cater to this demographic with unique designs and prints.
2. Vintage Logo Designs - The use of vintage logos on streetwear apparel is a growing trend in the fashion industry, presenting opportunities for brands to tap into this nostalgia for iconic logos and branding from the past.
3. Loosely Fitted Structures - Designs featuring loosely fitted structures are gaining popularity in streetwear fashion, presenting an opportunity for brands to create comfortable yet stylish clothing for customers.
Industry Implications
1. Fashion Industry - The fashion industry can capitalize on the trend of graphic-heavy streetwear and vintage logo designs by incorporating these elements into their collections.
2. Retail Industry - Retailers can cater to the demand for streetwear clothing by offering graphic-heavy designs and vintage logos in their stores, targeting younger consumers.
3. Textile Industry - The textile industry has an opportunity to provide materials for streetwear designers to create unique designs with vintage logos and loosely fitted structures.