Hidden Mangroves — a contemporary and fashion-forward skate label that has generated a cult-like following in recent years, recently debuted a playful graphic t-shirt collection for the Spring/Summer 2019 season.
The capsule boasts a few distinct designs and the color palette is kept minimal, with a dominance of "black, white, navy and pink" hues. The theme that Hidden Mangroves chose to embrace for its designs is that of family, however, the concept here is divergent of its hyper-limited and traditional connotations. Instead, the skate brand reinterprets the idea through a cheerful, tongue-in-cheek lens.
The graphic t-shirt collection is adorned with fun-poking imagery. Each design is branded with "a rear Hidden Mangroves spiral logo on the neckline." These offerings are soon to drop and consumers can cop them through the streetwear brand's website or through Dover Street Market London.
Family-Inspired Graphic T-Shirt Collections
Hidden Mangroves Launches a Plethora of Tees for SS19
Trend Themes
1. Playful Graphic T-shirt Collections - Disruptive innovation opportunity: Explore collaborations with artists or influencers to create unique and eye-catching graphic designs for t-shirts.
2. Minimal Color Palette - Disruptive innovation opportunity: Develop sustainable and eco-friendly dyeing techniques to create a wide range of colors using minimal resources.
3. Reinterpreting Family Theme - Disruptive innovation opportunity: Incorporate augmented reality or interactive elements into graphic t-shirts to enhance the storytelling of the family theme.
Industry Implications
1. Skate Fashion Industry - Disruptive innovation opportunity: Integrate wearable technology into skate apparel to enhance performance and safety for skaters.
2. Streetwear Industry - Disruptive innovation opportunity: Experiment with unconventional materials, such as biodegradable fabrics or 3D-printed textiles, to create sustainable and unique streetwear pieces.
3. Online Retail Industry - Disruptive innovation opportunity: Implement virtual try-on technology to allow customers to visualize how the graphic t-shirts will look on them before making a purchase.