The new collaboration between contemporary fashion brands Saintwoods and Bone Soda results in a range of graphic streetwear that evokes nostalgic feelings in consumers. The range consists of tees, long-sleeved shirts, tote bags, and hoodies. The clothing is casual and contributes to the chic everyday wardrobe. The silhouettes are adorned with trippy illustrations that nod to "the psychedelic rock era of the 70s."
From oversized black hoodies with signage that boasts 'Beware of Snakes' to melty illustrations with squiggly fonts on tote bags, the graphic streetwear collection will definitely capture the attention of consumers.
The collaboration is live on Saintwoods' e-commerce platform and individuals can cop an item between the price range of $50 USD for the double-sided tote and $125 USD for the aforementioned 'Beware of Snakes' hoodie.
Photo Credits: Saintwoods x Bone Soda
Psychedelia-Informed Graphic Streetwear
Bone Soda and Saintwoods Looked to the 70s for Inspiration
Trend Themes
1. Graphic Streetwear - The trend of graphic streetwear highlights an opportunity for fashion brands to create unique pieces that stand out from traditional clothing options.
2. Nostalgic Clothing - The trend of nostalgic clothing creates an opportunity for fashion brands to evoke emotions and capture the attention of consumers through designs that pay homage to past eras.
3. Psychedelic Influences - The trend of incorporating psychedelic influences in fashion showcases an opportunity for brands to create bold and trippy designs that appeal to consumers seeking unique and unconventional clothing options.
Industry Implications
1. Fashion Industry - The fashion industry can utilize the trend of graphic streetwear and nostalgic clothing to create innovative designs that capture consumer attention and stand out from traditional fashion options.
2. E-commerce Industry - The e-commerce industry can take advantage of the trend of graphic streetwear and nostalgic clothing by providing accessible and convenient platforms for consumers to purchase unique and trendy clothing online.
3. Retail Industry - The retail industry can capitalize on the trend of psychedelic influences in fashion by offering bold and unconventional clothing options in brick-and-mortar stores, catering to consumers seeking clothing that stands out and makes a statement.