Los Angeles-based artist and designer Cali Thornhill DeWitt grabbed the spotlight with his work on Kanye's 'The Life of Pablo' merch and for 2018 he is collaborating on a graphic streetwear capsule with Madrid-based Naranjo-Etxeberria.
The collection consists of two t-shirts and two sweatshirt designs. Each piece carries "N-E x Cali Thornhill DeWitt" branding on the front, followed by "Limited 2018 Collection." The reverse sides of the graphic streetwear features illustrations that are derived from the L.A. artist's original artwork archive—including a vintage-inspired United States flag. The collection is overall speaks to youth culture, bringing out the free spirit and easy graphic streetwear styles of the early 20s. The shirts and tees are a limited to 100 pieces, 50 of each.
Photo Credits: Enric Roig
Graphic Streetwear Collabs
Cali Thornhill DeWitt Searched His Fanzine Archive for a New Collection
Trend Themes
1. Graphic Streetwear Collaborations - More artists and designers will collaborate to produce unique graphic pieces with more streetwear companies.
2. Limited Edition Fashion Capsules - Limited edition collections will become more popular among streetwear enthusiasts and fashion-forward consumers.
3. Vintage-inspired Graphics - Vintage-inspired graphics will become more popular in graphic streetwear designs.
Industry Implications
1. Fashion & Retail - More fashion companies will adopt limited edition capsule collections to create buzz and increase sales.
2. Art & Design - Artists will continue to capitalize on collaborations with fashion companies to expose their work to a wider market.
3. Marketing & Advertising - Streetwear collaborations will become a key marketing tool for brands to target youth culture and gain exposure among streetwear enthusiasts.