When one thinks about it, McDonald's graphic print ads are incredibly clever. The fast food establishment launched its campaign on July 1st. The initative specifically targeted the population of Québec. Since most of the leases in the city expire on that day, the residents do not only celebrate Canada Day but also Moving Day.
In an attempt to build a campaign around this, McDonald's partners up with creative agency Cossette. The result is a trio of graphic print ads that depict menu-favorite items offered at the fast food establishment. Each piece is recreated with a boxy twist. This campaign serves to remind the residents of Québec of the convenience of McDonald's and its offering, especially during the chaos of moving.
Day-Relevant Advertising Campaigns
Mcdonald's Graphic Print Ads Celebrate Moving Day in Québec
Trend Themes
1. Day-relevant Advertising - Creating advertising campaigns that align with significant events of a particular day or season can significantly increase consumers' engagement and drive sales
2. Localized Advertising - Customizing advertisements to a particular geographic area can help to build brand recognition and loyalty, ultimately increasing market share
3. Visual Advertising - Using visually appealing and creative advertisements can grab consumer attention and improve brand recall
Industry Implications
1. Fast Food Industry - Developing localized advertising campaigns that integrate local customs and traditions can help fast food companies to attract and engage with consumers in a new market or region
2. Advertising Industry - By incorporating local events and traditions in advertising campaigns, advertising agencies can help clients to build brand recognition and loyalty among a particular target audience
3. Moving Services Industry - Partnering with fast food companies to offer moving-day promotions can both enhance the moving-day experience for consumers and provide a unique marketing opportunity for moving service providers.