Target is helping consumers keep their drinks close at hand—and extra cold—this summer with its new Grapefruit Fanny Pack Cooler.
Earlier this season, Target launched its new Sun Squad collection with a series of Instagram-friendly summer products, such as cactus pool floats and Shark-themed folding chairs. One of the standouts from this collection is the Grapefruit Fanny Pack Cooler. This unconventional cooler is an insulated pouch shaped like a slice of grapefruit. As the product description reads: "This insulated fanny pack provides hands-free convenience when on the go... The cooler construction will keep the contents fresh, and the fanny pack features an adjustable strap for the perfect every time." This means you can stash everything from a spiked seltzer to a sandwich without having to carry a purse.
Insulated Fanny Pack Coolers
Target's Sun Squad Collection Features a Grapefruit Fanny Pack Cooler
Trend Themes
1. Insulated Fanny Pack Coolers - The trend of fanny pack coolers provides a unique and convenient way for consumers to carry drinks and food while keeping them cold.
2. Instagram-friendly Summer Products - The trend of Instagram-friendly summer products offers businesses an opportunity to create visually appealing and shareable merchandise that resonates with consumers.
3. Hands-free Convenience - The trend of hands-free convenience presents innovative opportunities for businesses to create products that allow consumers to carry their belongings without the need for additional bags or purses.
Industry Implications
1. Retail - The retail industry can leverage the trend of insulated fanny pack coolers by offering a variety of designs and styles to cater to different consumer preferences.
2. Outdoor Recreation - The outdoor recreation industry can tap into the trend of Instagram-friendly summer products by creating visually appealing and functional gear and accessories that enhance the outdoor experience.
3. Fashion and Accessories - The fashion and accessories industry can capitalize on the trend of hands-free convenience by designing stylish and practical products, such as fanny packs and backpacks, that meet the needs of on-the-go consumers.