The Taco Bell Grande Burritos are set to be test marketed in Birmingham, Alabama by the QSR brand as a new premium option that will be available at a low cost on the value menu.
Priced at just $1 each, the burritos come in two flavor varieties including 'Chicken Enchilada' and 'Three Cheese Nacho,' which are both positioned as tasty options to pick up when looking for a premium option at a low cost.
The burritos are made with ingredients and toppings that are reminiscent of what's found on the regular menu and identify the need for more premium value items as consumers seek out the best deals possible. The Taco Bell Grande Burritos will be available starting December 21, 2017 until January 24, 2018.
Premium Inexpensive Burrito Meals
The New Taco Bell Grande Burritos Cost Just $1 Each
Trend Themes
1. Value-menu Premium Offerings - Fast food companies can create a new trend of offering upscale menu items at low cost, by introducing more premium value items to meet consumer's need for best deals possible.
2. Affordable Gourmet Fast Food - Affordable gourmet fast food trend can disrupt the market as consumers opt for more premium options on a budget.
3. Value-driven Quality Fast Food - Fast food restaurants can create competitive edge by introducing more high-quality and innovative offerings at low prices, meeting the need for more premium value items.
Industry Implications
1. Fast Food Industry - Fast food restaurants can leverage affordable gourmet fast food trend by introducing more premium, yet affordable options, meaning a shift towards upscale, yet fast casual dining.
2. Food and Beverage Industry - Food and beverage companies can create innovative offerings by capitalizing on the fast food industry's demand for affordable gourmet fast food at a low cost.
3. Consumer Goods Industry - Fast food restaurants can work with consumer goods companies to package and market these premium offerings as a way to appeal to customers seeking more premium, yet value-driven fare.