Upcycled Grain-Free Cereals

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Seven Sundays' Cereals Feature Cassava & Upcycled Sunflower Protein

Seven Sundays' new ready-to-eat grain-free cereals are made with just a handful of ingredients like cassava, upcycled sunflower protein, Medjool dates and coconut oil, and flavors like Berry, Cocoa and Cinnamon that are equally as simple. Over the years, fans of the brand have become familiar with muesli from Seven Sundays and now the Seven Sundays Grain Free Sunflower Cereal offers a new option for breakfast. Seven Sundays founder Hannah Barnstable says, "we decided to challenge ourselves in a very challenging year to develop a boxed cereal that was really different."

To create its new Seven Sundays Grain Free Sunflower Cereal, Seven Sundays partnered with a maker of cold-pressed sunflower oil so that leftover meal could be repurposed, as it's an ingredient that's rich in fiber and protein that often goes to waste.
Trend Themes
1. Upcycled Ingredients - Using upcycled sunflower protein and other ingredients, brands can create innovative products that reduce waste and promote sustainability.
2. Grain-free Cereals - The growing demand for grain-free options creates opportunities for brands to develop innovative, nutrient-rich cereal alternatives.
3. Simplicity in Ingredients - Consumers are seeking simple and clean label products, creating a market for cereals made with minimal, recognizable ingredients.
Industry Implications
1. Food Manufacturing - Food manufacturers can explore the use of upcycled ingredients to create innovative and sustainable cereal products.
2. Health and Wellness - The health-conscious market presents opportunities for the development of grain-free cereals that cater to specific dietary needs, such as gluten-free or paleo-friendly options.
3. Sustainable Agriculture - By repurposing leftover ingredients, the agriculture industry can contribute to reducing food waste while creating valuable products like upcycled sunflower protein.

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